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Keywords: online review
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. April 2025, 147(4): 041706.
Paper No: MD-24-1461
Published Online: December 13, 2024
...Mengyuan Shen; Bohan Feng; Aoxiang Cheng; Youyi Bi Customer segmentation divides customers into groups with different characteristics and supports the design of customized products and tailored marketing strategies. Recent studies explore using online reviews as the data source and social network...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. December 2023, 145(12): 121704.
Paper No: MD-23-1262
Published Online: October 6, 2023
... of brands in data-driven design using online reviews. Specifically, this study utilizes game theory and suggests a game setting representing market competition. Elements of the game are determined based on online data analysis. The proposed approach consists of four stages. The first stage divides online...